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One of the most important things in international advertising and marketing is how you address the target audience. It’s not enough to merely translate content from one language into another. You have to go beyond the words and convey tone, intent, emotion and the message. The idea is to keep…
See moreFor many people, giving a presentation in public is often a nerve-racking and stressful situation, and it can be a true source of anxiety. And if you have to give that presentation in a language that is not your mother tongue then the pressure mounts—no matter how fluent you are.People…
See moreOne of the important aspects to keep in mind when translating is cultural adaptation. Depending on the objective of a translation, the content should be kept the same as in the source text, or it should be modified and adapted to the culture of the target audience. By definition, linguistic-cultural…
See moreIf you don’t usually watch TV series and films in their original versions, then you’ve enjoyed the result of a translated script and of dubbing of the audiovisual medium. Dubbing is the process of substituting, in an audiovisual medium, the spoken dialogue of the actors in the original language for…
See moreEver since the launch of any number of platforms where you can watch films and series online (Netflix, HBO and Disney+, among others), lovers of audiovisual content have had more freedom to enjoy this hobby at their leisure. In addition to offering a wide variety of content, these platforms allow…
See moreThe main obstacle for 92% of consulted e-commerce companies is the importance of language in order to communicate with their international clients. This is one of the conclusions reached by the consulting firm Hexagone[1], a language specialist, after performing several analyses regarding the relationship between international sales and language. On…
See moreHave you ever wondered how a new word comes about? A language reflects its speakers, and like them, it is continuously changing and evolving. A language needs new words to continue developing and to therefore stay alive. A new word arises from nothing other than need: with progress, we need…
See moreWhenever we mention that we work in the field of translation, often the first thing people ask is: “Do you translate books?”. Sure, while it’s true that literary works such as novels, stories, magazines, etc., are usually associated with translation, there’s a whole other world of sectors and content for…
See moreMachine translation, meaning translation that is done by computer systems (with or without human intervention) started being developed in the 1950s. To the extent that machine translation (MT) has improved, its use has increased. However, it wasn’t until free machine translation tools became available on the Internet (such as Google…
See moreDoes your company market its products or services in other countries? Is it planning to do so? Then there are two aspects that you’ve most certainly considered already: the marketing techniques you’re going to use and your company’s Internet presence in the new market. Yet there’s also another aspect that…
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