Tag Archives: Translation

5 examples of logo transcreation

One of the most important things in international advertising and marketing is how you address the target audience. It’s not enough to merely translate content from one language into another. You have to go beyond the words and convey tone, intent, emotion and the message. The idea is to keep…

Tips for a good oral presentation

For many people, giving a presentation in public is often a nerve-racking and stressful situation, and it can be a true source of anxiety. And if you have to give that presentation in a language that is not your mother tongue then the pressure mounts—no matter how fluent you are.People…

Cultural adaptation in translation: How do you create the same effect in people from different cultures?

One of the important aspects to keep in mind when translating is cultural adaptation. Depending on the objective of a translation, the content should be kept the same as in the source text, or it should be modified and adapted to the culture of the target audience. By definition, linguistic-cultural…

Errors in the subtitling of films and series

Ever since the launch of any number of platforms where you can watch films and series online (Netflix, HBO and Disney+, among others), lovers of audiovisual content have had more freedom to enjoy this hobby at their leisure. In addition to offering a wide variety of content, these platforms allow…

How does translation influence your company’s sales?

The main obstacle for 92% of consulted e-commerce companies is the importance of language in order to communicate with their international clients. This is one of the conclusions reached by the consulting firm Hexagone[1], a language specialist, after performing several analyses regarding the relationship between international sales and language. On…

The evolution of language

Have you ever wondered how a new word comes about? A language reflects its speakers, and like them, it is continuously changing and evolving. A language needs new words to continue developing and to therefore stay alive. A new word arises from nothing other than need: with progress, we need…

Sectors and content that need a professional translation

Whenever we mention that we work in the field of translation, often the first thing people ask is: “Do you translate books?”. Sure, while it’s true that literary works such as novels, stories, magazines, etc., are usually associated with translation, there’s a whole other world of sectors and content for…

The pros and cons of machine translation

Machine translation, meaning translation that is done by computer systems (with or without human intervention) started being developed in the 1950s. To the extent that machine translation (MT) has improved, its use has increased. However, it wasn’t until free machine translation tools became available on the Internet (such as Google…

Translation and marketing: the latest duo

Does your company market its products or services in other countries? Is it planning to do so? Then there are two aspects that you’ve most certainly considered already: the marketing techniques you’re going to use and your company’s Internet presence in the new market. Yet there’s also another aspect that…

Why translation services are important in this day and age

If you ask yourself “what is translation?”, what’s the first thing that comes to mind? Most likely the image of a text. Probably something printed from a book, a literary book, maybe a novel. It’s certainly true that, because of translations, we can go to a book store today and…